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Ashok K Lahiri: Limits of mercantilism
Ashok K Lahiri / November 28, 2009, 0:02 IST

Family portraits
Ashim Purkayastha’s latest works focus on the violent history of the North-east.

News of the day

Many poverties
A contentious statement on Indian poverty, put out some years ago by Arjun Sengupta, said that 78 per cent of Indians lived on less than Rs 20 a day. That figure always looked problematic, but has become a favourite statistical weapon in the hands of the Left. So it is just as well that the Suresh Tendulkar report on poverty has effectively nailed that number. The Tendulkar report says that 25.7 per cent of urban residents are below the new definition of the poverty line, because they spend less than Rs 578.80 per month. That is Rs 19/day, close to the Sengupta benchmark. Given the urban-rural mix of 28:72, if the Sengupta claim of 78 per cent for the country as a whole (urban and rural) is correct, then 92 per cent of all rural residents would have to be consuming less than Rs 20/day.
Public Company

Dabur to enter ready-to-cook food business

FMCG major Dabur plans to launch ready-to-cook products under its "Hommade" brand to expand in the estimated Rs 2,800-crore packaged food segment. - Nestle to mull acquiring nutri biz of Speciality Foods - Kaya to invest Rs 100 cr on expansion - Dabur alleges US firm of infringing on its trademark - Dabur India keen on rural penetration in UP - Marico net surges 32% to Rs 62 cr - Dabur Q2 net up 30.7% The company currently sells culinary products under the "Hommade" brand, besides "Real" and "Activ" brands of fruit juices in the packaged food category. "Going forward, we are looking at expanding the range soon, including entry into new formats of packaged food products, which are showing good potential," Dabur India Maketing Head (Foods) K K Chutani told PTI. He, however, declined to give details on the kind of products but said Dabur is looking at traditional items like paneer, adding the products would be launched under the "Hommade" brand. Chutani said the company will have strong regional focus for the new products, adding they were in development stage. It has already started working on marketing campaigns. "Primarily, we shall focus in the southern market. Hence, the regional TV channels in South will be prime carriers of the new TVC," Chutani said. Dabur is likely to launch these new products in the begining of the next fiscal. At present, Dabur sells culinary paste like garlic, ginger, ginger-garlic and tamarind in packaged format besides tomato puree and coconut milk under the "Hommade" brand. The company"s food business, including beverages, is worth Rs 400 crore and contributes around 13 per cent of its overall turnover.


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