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Popular Articles

Letters: Against the turn I
“Reverse swing at Kotla”, Dec 29, was a wonderfully argued piece. At a time when everyone is criticising the Delhi and Districts Cricket Association (DDCA) for producing an unplayable pitch, you have put things in perspective.

Tighter security at N-plants
More CCTV surveillance and tighter security norms are likely to prevail in nuclear installations across India after “an act of mischief” in the Kaiga nuclear plant in Karnataka, almost 500 km from Bangalore, left 50 scientists exposed to radiation.

News of the day

Global slowdown casts shadow on Indian Auto Expo
The Indian car market may be revving but the country"s marque event, Auto Expo starting on January 5, is being cut short to just a week as participants want to curtail expenditure in the face of the global slowdown.
International Business

Godrej to produce reality show

FMCG to aerospace products-maker, Godrej Group, has tied-up with Big Synergy and STAR television network to produce and air a reality show from mid-June, which seeks a wider audience from India’s growing middle-class for its lifestyle products. - Britannia seeks to grow in bakery post-Daily Bread buyout - Nestle India records growth in all its 4 segments - GSK Consumer to focus on health food drinks - Mid-tier FMCG firms move fast - Cavin Kare eyeing more overseas markets - Dabur: Real goes flavoured Titled ‘Godrej Khelo Jeeto Jiyo’, the show will air every weekday across three channels of the Star television network — STAR Plus, STAR One and STAR Utsav — for 10 weeks beginning June. “Consumers can enter the show by purchasing any Godrej product and SMS-ing the value and barcode number of the product. The contest will be advertised across media and at retail touch-points,” Godrej’s Executive Director & President (Marketing), Tanya Dubash, told reporters. The family show allows Godrej consumers to team up with a relative or friend to play games in a home-styled setting, which may eventually lead to winning a grand prize of a fully-furnished home from Godrej Properties. “Godrej Group’s portfolio of offerings covers everything from personal care to property to furniture. Nearly 70 per cent of a modern home can be furnished with Godrej products,” Godrej Executive Vice President and Strategic Marketing, Ashutosh Tiwari, said. Fifty episodes of the 30-minute show have already been planned. “The consumer engagement campaign across TV, mobile and through malls and supermarkets will begin right away,” STAR Plus GM & EVP, Keertan Adyanthaya, added. STAR Plus is eyeing viewership over a 100-million through the show.


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